Public Service Announcement Project

Public Service Announcement (PSA) Rubric

"There are many different definitions for a public service announcement (PSA) or public service ad, but the simplified version of PSAs are messages in the public interest disseminated by the media without charge, with the objective of raising awareness, changing public attitudes and behaviour towards a social issue."     - Wikipedia Definition

MR. S Made An Example (Click Here To See it)

This week you will be completing a Public Service Announcement in IMovie.

Grading is as follows:

     The Public Service Announcement must use a minimum of 20 pictures or video clips

     PSA must be no less than 30 seconds in length and no more than 1:00 minute in length

     PSA must have smooth transitions between pictures

     PSA must use at least one piece of music.  If more, smooth transitions between sound bites

     PSA must have at least 6 facts about your topic
    
     PSA must be published (SHARE) as a movie file and viewable by Media Players

Following is the grading outline:
          30 points for neatness (smooth transitions)
          40 points for completeness  (All items present)
          10 points for within time limits
          20 points for partner review

Getting Started (from Center For DIGITAL Education Website)

1. Choose your topic. Pick a subject that is important to you, as well as one you can visualize. Keep your focus narrow and to the point. More than one idea confuses your audience, so have one main idea per PSA.
    
2. Time for some research - you need to know your stuff! Try to get the most current and up to date facts on your topic. Statistics and references can add to a PSA. You want to be convincing and accurate.
    
3. Consider your audience. Are you targeting parents, teens, teachers or some other social group? Consider your target audience's needs, preferences, as well as the things that might turn them off. They are the ones you want to rally to action. The action suggested by the PSA can be almost anything. It can be spelled out or implied in your PSA, just make sure that message is clear.
    
4. Grab your audience's attention. You might use visual effects, an emotional response, humor, or surprise to catch your target audience. Be careful, however, of using scare tactics. Attention getters are needed, but they must be carefully selected. For example, when filming a PSA about controlling anger, a glass-framed picture of a family can be shattered on camera. This was dramatic, but not melodramatic. Staging a scene between two angry people to convey the same idea is more difficult to do effectively.
    
5. Create a script and keep your script to a few simple statements. A 30-second PSA will typically require about 5 to 7 concise assertions. Highlight the major and minor points that you want to make. Be sure the information presented in the PSA is based on up-to-date, accurate research, findings and/or data.
    
6. Storyboard your script.
    
7. Film your footage and edit your PSA.
    
8. Find your audience and get their reaction. How do they respond and is it in the way you expected? Your goal is to call your audience to action. Are they inspired?

PSA Bibliography Requirements

You and your partner must submit an email to me (hscribnercaa@gmail.com) with the reason you chose your topic, the names of the two students who worked on your PSA, and the six references that you used to find your facts.  The following format must be used:

To:  hescribnercaa@gmail.com

Subject:  PSA Project (Topic of Project)

Body of Email:

Students Collaborating:  (Me) & (You)

Team Name:

Topic:

Reason For Choosing Topic:

References

1. "(Fact 1)".  Author, Website/Book/Article/Place Found
2. "(Fact 2)".  Author, Website/Book/Article/Place Found
3. "(Fact 3)".  Author, Website/Book/Article/Place Found
4. "(Fact 4)".  Author, Website/Book/Article/Place Found
5. "(Fact 5)".  Author, Website/Book/Article/Place Found
6. "(Fact 6)".  Author, Website/Book/Article/Place Found

GOOD LUCK!!

- Mr. S